The 6 Best Survey Analysis Software Tools of 2024

When it comes to learning about your customers and employees, few tools are better than a survey. 

But when you’re potentially surveying hundreds or thousands of people, using a simple spreadsheet quickly becomes unwieldy and time-consuming. 

For this reason, survey analysis software is one of the best investments a business can make. The right survey tool makes it easy to create, distribute, analyze, and share surveys. And when these are easier to do, it’s easy to do more surveys, helping your business learn about your customer base, jump on new trends, and create an experience that will win over new market segments.

In this article, we’ll examine the top 6 survey analysis software currently on the market, including an explanation of what they are, their top features, and potential drawbacks you might experience. By the end of this article, you should have all the information you need to find the right survey analysis software solution. 

What is Survey Analysis?

Survey analysis is the practice of applying statistical models to survey results to get more accurate and actionable insights from the data you collect from your customers.

By asking the right questions and applying appropriate survey analysis methods, companies can tailor their offerings, improve customer experiences, and optimize operations based on real feedback from their customers. 

Ultimately, effective survey analysis empowers businesses of all sizes to make data-driven decisions, enhance their products or services, and succeed in competitive markets.

What are the Benefits of Survey Analysis Software?

Survey analysis software is popular among businesses because it offers them numerous advantages over their competitors. These advantages include:

• Smarter decision-making: Relying on concrete evidence rather than assumptions will guide leaders to the best decisions. 
• Happier customers: Allows you to identify and address pain points quickly, leading to more satisfied customers.
• Better products and service: Gathering specific feedback helps you refine your offerings and give customers the experience they’re looking for.
• Staying ahead of market trends: Use survey data to spot emerging patterns and preferences early, allowing you to stay ahead of the curve.
• Increased customer loyalty and retention: Implementing improvements based on customer feedback shows customers their opinions matter, which can foster stronger relationships and repeat business.

What Should You Consider When Purchasing Survey Analysis Software?

Selecting the right survey analysis software is never easy. With several players in the market offering different features and plans, it can be overwhelming. 

That’s why when you’re shopping around, you should keep these key considerations in mind:

• Integration capabilities: Make sure that the software you choose integrates well with your tech stack so you can easily import new survey data and then export it to your preferred formats.
• Support: No matter how good a tool is, at some point, you’re likely going to need to talk to customer support. When the time comes, it’s important that you get real help and not the runaround. 
• Scalability: If you’re going to invest in survey analysis software, you want to make sure it’s the right fit for your business, not just today but also in the future. 
• Ability to handle open-ended questions: You can learn more from surveys that offer customers a chance to write whatever they think rather than assign a number to their feelings. Investing in a tool that can analyze these types of open-ended answers can give you a far more nuanced understanding of your customers.
• Customization options: Look for survey software that allows you to tailor analysis methods and visualizations to your specific needs.
• Price: Some survey analysis software offers far more features and power than many businesses need, and it comes with a price tag to match. Consider your business’s needs and then find software that offers the best price for those features.
• Data security and compliance: The software you choose will be handling your customers’ data, so ensure that it follows the latest industry standards for data protection.

6 Best Survey Analysis Software Tools

1. Chatmeter

Chatmeter is a multi-location intelligence platform that helps businesses discover what their customers are thinking — including through survey creation, delivery, and analysis.

With Chatmeter, you can create a survey in as little as a few minutes with a simple drag-and-drop system. Then, using the same platform, you can get your survey into the hands of your customers via email, SMS, or an online URL.

Next, Chatmeter takes that data and combines it with all of the other customer data it collects from sources like Google reviews, comments on your social media page, and more.

Finally, with all of the data collected, you can tease out the important trends and customer sentiments you’re looking for. For instance, use Chatmeter’s Signals AI tool to directly ask AI questions about your customers. 

Plus, Chatmeter can do so much more for businesses than just surveys. It can also help you boost your social media reach, grow your organic traffic numbers on search engines like Google, and garner more 5-star reviews on sites like Yelp.

All of these, the surveys, AI, local pages, and business directory management, come in one competitively priced package — making it the ideal solution for businesses that range from small mom-and-pop stores to massive multinationals. 

Top Survey Analysis Features

• Smart survey creation tool: Use Chatmeter’s drag-and-drop system to easily create custom surveys for your customers.
• Collects data from multiple sources: Combine survey data with information Chatmeter curates from social media, review websites, and around the web.
• AI for answering open questions: Use Chatmeter’s Signals to understand and learn from your customers’ open-ended answers.  

Drawbacks of Chatmeter

• Designed for digital: If your business is mostly offline, then Chatmeter’s features may not be as useful for you.

Customer Reviews

• G2: 4.5 stars from 323 reviews
• Capterra: 4.5 stars from 74 reviews
• Better Business Bureau: Zero complaints in the last three years

2. Qualtrics

Qualtrics is a legacy survey analysis software solution that offers businesses powerful tools for creating, distributing, and analyzing surveys across various channels. 

The biggest advantage of Qualtrics is its power. This software excels at collecting and processing large volumes of data, offering advanced analytics and real-time reporting features.

This processing power makes Qualtrics particularly useful for large enterprises needing robust, scalable solutions that can handle massive amounts of data. 

While Qualtrics offers many benefits to its customers, it’s also more complex and expensive than many other options on our list. This means Qualtrics is best suited for only the largest companies that are particularly focused on data-intensive survey analysis.

Top Survey Analysis Features

• Text iQ: Gives you greater insights into survey responses through access to smart text analysis features.

• Stats iQ: Helps you dig deeper into your data by choosing from different survey analysis methods.

• Predict iQ: Allows you to analyze survey responses and other data to predict when customers might churn. 

Drawbacks of Qualtrics

• Expensive: Qualtrics offers a lot of features, but with those features comes a fairly hefty price tag that some people feel is not worth it if you’re a small or medium-sized business. 
• Add-on costs: Many of the features you’d want require extra costs. For example, both Stats iQ and Predict iQ require additional costs to access.
• Customer service issues: Several people report that they found Qualtrics’ customer service to be both unhelpful and slow.  

Customer Reviews

• G2: 4.4 stars from 535 reviews
• Capterra:  Not reviewed.
• Better Business Bureau: 28 complaints in the last three years

3. SurveyMonkey

SurveyMonkey is a popular survey analysis software solution that offers individuals and businesses a user-friendly way of harnessing the power of surveys. 

The biggest advantage of SurveyMonkey is its accessibility. This software excels in providing an intuitive interface for quick survey creation and basic data analysis, offering simple analytics and easy-to-understand reporting features.

This accessibility makes SurveyMonkey particularly useful for non-profits and individuals needing straightforward solutions that can handle moderate amounts of data.

While SurveyMonkey offers many features to its customers, it also lacks some of the features businesses would like to see. For instance, it doesn’t offer AI features, advanced analytics, or reporting. For this reason, it’s better used as an entry-level option for those who need that kind of solution.

Top Survey Analysis Features

• Free plan: A perfect way for students and non-profit organizations to get some basic survey analysis features for free.
• Intuitive: Smart UI makes it easy for anyone to jump in, create a survey, and analyze the results.  

Drawbacks of SurveyMonkey

• Lacks advanced features: Companies may find that they can’t learn as much about their customers as they’d like, as the SurveyMonkey engine is just not as powerful as other options.
• Customer service issues: Many customers online reported that SurveyMonkey’s customer service was not as reliable as they would like.   

Customer Reviews

• G2: 4.4 stars from 22,000+ reviews
• Capterra: 4.6 stars from 10,000+ reviews
• Better Business Bureau: 146 complaints in the last three years

4. Displayr

Displayr is an analysis and reporting platform that excels at visualizing data so everyone can better understand the stories behind the data points your surveys collect. 

Unlike other platforms on our list, Displayr does not help you with survey creation or distribution — its sole focus is analyzing results and creating smart visualizations you can share with your teams. This isn’t necessarily a negative, but it does mean you’ll need other software to handle survey creation and distribution. 

However, once you input the data, Displayr does a great job of everything else. Displayr can easily take your data, spin it through multiple analysis methods, and help you create a next-level reporting dashboard that is sure to impress clients, coworkers, and stakeholders. 

If your company already has survey creation software and is looking for a way to punch up its analysis and reporting, then Displayr may be the right solution for you.

Top Survey Analysis Features

• No code: Users can create engaging dashboards and visuals without the need for any coding knowledge.
• Smart out-of-the-box settings: Displayr is designed to give people insights without much knowledge on their part, so even people not versed in data analysis can use the product. 

Drawbacks of Displayr

• No survey creation tools: You’ll need to invest in another tech option for survey creation and then import that data into Displayr.
• Steep learning curve: Several users found that learning how to get the most out of Displayr could be daunting.  

Customer Reviews

• G2: 4.3 stars from 10 reviews
• Capterra: 4.8 stars from 21 reviews
• Better Business Bureau: Displayr is not registered with the BBB

5. SurveySparrow

SurveySparrow is a CX platform that specializes in surveying customers, employees, and more. 

What sets SurveySparrow apart from the competition is its modern UX. Smart features and easy-to-understand instructions make it easy for most people to create targeted surveys across multiple channels. 

Plus, SurveySparrow comes with a free plan. It is fairly limited in what it offers, but if you’re a student or a small organization, this free plan may be enough for your needs.

The largest drawback of SurveySparrrow is its customization. Although there are some customization options, some customers found themselves having to make sacrifices to get the survey they were looking for. 

Another top issue people had was pricing. Although the inclusion of a free plan is nice, many felt that the free plan lacked key features and that the paid tiers were confusing and expensive.

Top Survey Analysis Features

• Smart surveys: Set customer parameters to create a survey that is easy for your users to follow and fill in.
• Real-time reporting: SurveySparrow’s smart dashboard gives relevant stakeholders a single place to get up-to-date information on your most recent surveys. 

Drawbacks of SurveySparrow

• Limiting plans: Many users comment that the free plan offered by SurveySparrow is too limiting and that relevant features are locked behind more expensive plans.
• Lacks advanced features: Even on the top tiers, SurveySparrow is missing some of the advanced reporting and analytics features users are looking for.    

Customer Reviews

• G2: 4.4 stars from 1,985 reviews
• Capterra: 4.4 stars from 109 reviews
• Better Business Bureau: SurveySparrow is not registered with the BBB

6. Alchemer

Alchemer (formerly SurveyGizmo) is a versatile survey and data collection platform that offers businesses and researchers powerful tools for surveying people online.

Alchemer’s biggest advantages are its flexibility and UI. This software excels at providing a wide range of basic customization options and integrations while offering a smart, modern-looking UI. 

However, Alchemer is by no means a perfect product. One area Alchemer could improve is its analysis and reporting. Online reviews found that some customers were disappointed by missing data, limited capabilities, and a lack of statistical analysis methods.   

Top Survey Analysis Features:

• Logic and Piping: Allows for complex survey flows and personalized question sequences.
• Alchemer Mobile: Makes it easier for you to survey customers who are using your app.

Drawbacks of Alchemer:

• Buggy: Some users found that the survey analysis tools could be buggy and difficult to use. 
• Pricing: Cost increases have put off several users who have reported that the cost of their plans has increased dramatically. 

Customer Reviews: 

• G2: 4.4 stars from 872 reviews
• Capterra: 4.5 stars from 308 reviews
• Better Business Bureau: Zero complaints in the last three years

Get a More Complete Look at Your Survey Data

Survey data is an important window into what your customers are thinking — but it’s definitely not the only one. 

With Chatmeter, you can learn about your customers from a variety of online sources, including surveys, social media posts, and product reviews. This gives you a more complete idea of what your customers are thinking so you can make the right business decisions that align with what the market is looking for. 

If you’re interested in seeing how Chatmeter can help you learn more about your customers, sign up for a free live demo today. You can also explore Chatmeter’s features online in a no-pressure environment with our self-guided demo. 

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